This is deplorable. What the company needs to do is start focusing more on customers and getting people on their buses and less on their own income. The traditional return fare is offered all over the country, but now it is being axed in Swindon. I have the feeling that if Thamesdown continues to act in this fashion pressure groups are going to start popping up for the buses like they have on trains and planes. The thing is, though, if the company acted more responsibly it would not have to come to this.
The fares increases proposed range from zero (for a single zone single) through 5% for a single zone return journey and 7% for a two zone single, to 11% for a two zone return journey. Day tickets and season tickets are increasing by between 7% and 12%. Fares increases that are so high that passenger numbers by so much that the bus company ends up worse off are not clever. But with motorists costs rising steeply too, I’d describe these fares increases as predictable, rather than deplorable.