Original thinking

Excuse me for being slightly underwhelmed by the new name for the unitary authority that will replace the existing district and county councils in Wiltshire. The new name? Wiltshire Council. Wow! How original and distinctive.

Initially it had been recommended that the new council should retain the name of Wiltshire County Council but members were concerned the new authority needed a new identity. They agreed the name of Wiltshire Council

The newness and difference in identity is… stunning.

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