You’d think that if a developer wanting to replace a landmark property, such as Swindon’s tented market, had their previous proposalrejected because it had too many restaurants in then, on their next attempt, they’d try something with less. You’d also think that if that same previous proposal was rejected because it
fails to achieve a high standard of urban design, is unsympathetic to the local context by reason of its appearance and would fail to improve the character of the Town Centre.
then, on their next attempt, they’d come back with a better, more impressive design.
It seems that the people at Clarebrook Limited don’t think that way. Their latest proposal has exactly the same balance of units as their last (three restaurants or cafes plus only one shop), and a design that is certainly striking, but in all the wrong ways. The previous design was bland. The new design is ugly. Very ugly. Anyone passing in Commercial Road would see a building that looks as though their architects got confused and stuck halves of two different buildings together. That they still call this a ‘pavilion’ shows an understanding of the English language that is as poor as their design. Messrs Pennington Robson describe themselves as ‘interior architects and designers’, so perhaps we shouldn’t be surprised that the exterior of their design is so abysmal.
And remember, when was the last time you saw an artist’s impression of a development that lived up to the artwork in real life? If it looks bad in the plans, it’ll look much, much worse in reality.