Swimming against the tide

The Adver seems to be trying to out-do Mr Bluh’s extreme optimism. In his words,

It would be very easy to sit here and be full of doom and gloom about the year to come. But I think we have got grounds to be optimistic. We are on a long journey and it doesn’t matter how much flood water there is we will keep on that road. We are focussed on business as normal but we have to be realistic about the challenges that will face us.

To me that reads as though he believes regeneration will continue but not at the same pace as was originally hoped. To the Adver, it translates as ‘full steam ahead’. You don’t need to have listened to much political spin to know that when a politician talks about a ‘long journey’, the journey will be longer than they originally predicted. With the forthcoming signs of progress being yet more demolition — this time at the former Swindon College site — rather than construction, Mr Bluh’s ‘optimism’ is little cause for excitement.

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