It has been announced that the New Swindon Company’s Mr James has stood down, apparently by Mr Richards of the South West Regional Development Agency.
Swindon has a problem with a negative image. We need to bring together the marketing of the town and the delivery of regeneration all under one roof. That is what’s behind the restructuring of the New Swindon Company. We are very satisfied with what Peter James has achieved and we wish him well.
Mr James seems to have a track record here. According to his profile, he has left a regeneration programme unfinished before.
Prior to joining The New Swindon Company, he spent three years with Tees Valley Regeneration as Director of Development.
A feature of Mr James’ leadership has been severe over-promotion of every minor step. Lets hope his replacement is someone capable of completing the job. One other point from the announcement stands out.
We need to bring together the marketing of the town and the delivery of regeneration all under one roof.
So far, much of the ‘marketing’ has been done by the New Swindon Company, but whenever it comes to ‘delivery’ Swindon Borough Council gets involved. If this is all to be brought ‘under one roof’ whose roof will it be?